TECHNICAL GARMENTS
FOR AMBITIOUS GOLFERS

Bringing athletic performance innovations
to the evolving sport of golf.

EXPLORE GARMENTS

MADE FOR THE MODERN GAME

Golf has changed.

More and more players treat golf not as a hobby,

but as an athletic pursuit.

But the vast majority of golfwear

is still designed as leisurewear.
Fashion first. Function never.

Deadset does not make leisurewear.
We do not make apparel, merch or country club dinner outfits.

We engineer technical garments optimised for movement,
repetition, rotation, heat and endurance
for today's competitive athletic golfers.

MOVEMENT-FIRST DESIGN
We unapologetically rethink traditional golf silhouettes through the lens of athletic movement.
MODERN SPORTSWEAR SYSTEMS
We apply ventilation, mobility and endurance-focused garment innovations now standard across modern performance sports.
HIGH PERFORMANCE MATERIALS
Modern sport evolved beyond heavy fibers long ago but most golfwear is still made of fabric developed in the Bronze Age.

ENGINEERING BY ITERATION

01 — WE IDENTIFY A GOLF PROBLEM

We start with overlooked physical realities of the modern game: heat, restriction, distraction and repetitive movement.

02 — RESEARCH SOLUTIONS

We look beyond golf to the performance systems already embraced in other outdoor endurance sports.

03 — DEVELOP PROTOTYPES

Every product goes through repeated rounds of sampling, testing and revision.

04 — TEST & LEARN

Products are tested through practice sessions, walking rounds, heat and repeated movement by ambitious golfers who put the products through their paces and provide feedback.

05 — ITERATE, ITERATE, ITERATE

We redo, rebuild, redesign, restart and eventually refine our designs.

06 — RELEASE ONLY WHEN READY

We release "first", "best" or "only" products and we do so only when they meet our high standards and solve a meaningful problem better than existing alternatives.